Tennant i-mop XL & T300 Product Releases

In April, 1Light teamed up with Tennant Company to execute a product release for their I-Mop. 

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In place of on-location shots of their machines similar to what they had done in the past, 1Light decided to pitch them on a minimalist set design idea that would place more focus on the product itself.  Through the use of a clean, white set as well as simple set design, we were able to place emphasis on the machines themselves and highlight the cleanliness that the machines accomplish.  

 

Second Product Release: T300

The product releases were a great success and a second series for the release of the T300 was done in June.  

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Tennant plans to team with 1Light on future product releases as well as revamping many of their old product’s media to fit this same, clean and contemporary branding.

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Jake Gardner